A black bottle. No cask information. No tasting notes. The Glenlivet Cipher is the world's most mysterious whisky. To launch this limited edition single malt from Master Distiller Alan Winchester, we created a social launch campaign and interactive tasting experience that encouraged whisky connoisseurs to put their knowledge to the test against other whisky fans. Who would have what it takes to unlock the secret of The Glenlivet Cipher? The experience was nominated in the Drum Marketing on Mobile Awards in two categories: FMCG/Consumer Good mobile strategy and
Best Product/Service Launch on Mobile.