The Big Thankyou

Tesco - The Big Thank You

A social campaign across Twitter, YouTube and Facebook that let people say thanks for their friends’ and families’ Christmas generosity via a series of 20 Christmas-song based thank-you videos. The campaign also included planned agile tweets from Tesco giving thanks for Christmas favourites like Downtown Abbey and that foodie-photographer essential, Instagram. The campaign ran for 3 days from Christmas Day and delivered over 12m impressions with the videos receiving 600k views and gaining 99% positive or neutral sentiment. 

A case study for the Eat Happy project.

The launch trailer.

Thankyou for our first Christmas together.

Thankyou for getting the hint.

Thankyou Instagram.