Online Field Trips

Tesco - Online Field Trips

In 2013 Tesco launched the Eat Happy Project, a long-term commitment to help children have a happier and healthier relationship with their food. Zone was tasked with bringing the Eat Happy Project to life through digital. Utilising Google Hangouts technology – a European first for brands – we delivered a series of live interactive lessons to classrooms across the UK from Tesco Food producers all over the UK and the world.

Case study for the Eat Happy project.

An edited example of an online field trip for Sweetcorn.

RESULTS

Within six months more than 8,500 primary schools had signed up, with over 1m children interacting with the Eat Happy content. The project won Best Content Marketing at the Brand Republic Winner Awards 2015 and the Best Digital Media Strategy at the DADI Awards 2015.

© 2016 Giles Brenard. No images may be reproduced without my permission. 

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