Tesco April Fool


Tesco - Cudl

When Tesco asked us for an April Fool that would reflect their Every Little Helps message we decided to solve that classic problem of the digital age - couples becoming disconnected by spending time on their devices rather than together. Parodying their successful Hudl tablet, we launched the Cudl: which brought two of its highly acclaimed devices into one product. Its handy extendable lead meant couples can stay close even when they are browsing the internet.


The stunt reached over 1m people on social media with 98% positive or neutral sentiment and drove 22,000 visits to the Cudl landing page in just 4 hours. It received more than 30 pieces of press coverage. 

Cudl product shot.

Cudl launch tweet