The Big Thankyou

Project Wild Thing - Rebellious by nature

In 2013 documentary maker David Bond approached creative collaboration organisers Good for Nothing with a unique challenge. David was making a film called Project Wild Thing about getting kids back to nature and had appointed himself 'Marketing Director of Nature'. He now wanted to 'rebrand' nature to appeal to kids and their parents. Over two intense days, we produced a wealth of ideas to help sell the benefits of nature to kids - without being worthy, patronising or boring. The 'Rebellious by nature' campaign was chosen to go forward to focus groups in the film. It's subsequent (ironic) rejection by conservative parents is documented in the movie and in David Bond's blog

A case study for the Eat Happy project.

Footage from The Good For Nothing hack weekend featured in the movie