A 2012 campaign for OMSCO - the Organic Milk Suppliers Co-operative. With no existing brand for Organic Milk, we developed a distinct look and feel as well as a campaign website. The 'no-nonsense' messaging made people think twice about what's in their usual milk - while not scaring people off non-organic milk. The campaign ran for 3 weeks across press and the tube - alongside a digital influencer campaign. It turned round consistent sales falls, delivering a 6% sales uplift that year.
Digital escalator panels and posters.