Givem - A life-saving shop


In 2016 the 3 Million Club approached us to revisit their charity's purpose and platform for a digital age. Via interviews and research we identified a new audience of charity givers - 'Frictionless philanthropists' who increasingly didn't trust large institutional charities and expected technology to be able to deliver charitable impact in ways that were simple for them and immediately tangible. By focussing on technology and bringing the utility of ecommerce to the charity sector we reimagined them as the most efficient life-saving platform, Givemwhere life-saving products could be purchased, produced locally and delivered direct to those in need.