Turning houses into homes
In January of 2015 Barratt launched their first brand campaign since the infamous helicopter ads of the 1970s. Insight showed that they were fighting long-embedded preconceptions about the quality of new build homes and Barratt being seen as a house-builder rather than a home-seller. We developed a new creative and content strategy, as well as revisiting the entire digital user journey.
The new Barratt home page
Barratt - Turning houses into homes
The result was a new home-page and series of rich-content pages that combined video, imagery, animation and a new tone of voice to reposition Barratt houses as potential homes and move away from the brand’s matter-of-fact approach. The new pages resulted in increased conversion rates of between 10-15% creating millions of pounds worth of potential new sales in a digitally-driven housing market. View the new landing pages here.